Consumers have grown accustomed to traditional marketing techniques to a point where even factual and technically valid content gets dismissed with a shrug. This is true not only in the general consumer market, but also in the Enterprise IT and data center world.
In the age of “fake news”, customers and decision makers are looking for independent and trusted voices to make up their minds. They’re not looking at unbiased content, but rather at well structured opinions, at points of view and at actionable information.
Influencer Marketing is at the core of what we do. We look at your solution, we analyse the industry challenges and we create the appropriate messaging to explain your audience (and our audience) why your solution is relevant.